The Point: Australian Supercross in 2012 //

Reed, Marmont, Williams and Konsky speak about the past and future of Aussie SX.

When Global Action Sports announced this week that it would be closing the doors on its Super X project for good, all of a sudden the Australian Supercross Championship was left without a home.

While Motorcycling Australia works to source a new promoter, MotoOnline.com.au spoke to some of Australia’s most experienced insiders about the sport’s future on our soil.

Supercross has a rich history in our country through various channels, including the now legendary Supercross Masters series, and we’ve seen riders from the Aussie circuit go on to prove they are some of the best in the world.

Now, find out what’s worked in the past and also what it’s going to take to get things back on track, from the experts themselves.

And while you’re at it, have your say below and also share your thoughts on what Australia needs – the people who count could be reading.

As Australia's greatest ever export with experience worldwide, Chad Reed knows the sport of supercross as good as anybody. Image: Simon Cudby.

Chad Reed – TwoTwo Motorsports owner and rider/Australia’s ‘GOAT’
I think [supercross in Australia] is really important, it’s a massive part of my generation and the former generation. We raced supercross at 12 years of age and I felt like that was kind of ground breaking and that we were ahead of our time.

I kind of got a little bit of hate because in some interviews I mentioned that when I was a part of the whole Super X program, that I didn’t necessarily support the 12-year-olds [racing] at a supercross.

And mainly my reasoning was that I felt that supercross was at a point, at the end of 2008, that it needed to take a step. It needed to take a big step in the right direction and I felt like it needed to put more effort into building American style supercross tracks, but when you have 12 years olds riding, it kind of limits you. There’s only so much you can do on a race track, to still make it safe for them. I kind of wanted to go that direction and I felt like that was the way we wanted to go.

I think back to the days of Jeff Leisk, Craig Dack, Anthony Gobert, Joel Elliot and Craig Anderson in my era, so many fun experiences and fun moments we had. I just think that maybe supercross grew at a pace that wasn’t sustainable, I think that’s why it’s just kind of toppled over.

I think back to the early 2000s when myself, Michael Byrne and Andrew McFarlane were doing real well on an international level, people started looking at Australia. Dan Reardon got a contract over $100,000 on a Factory Connection Lites team, Jay Marmont had a factory KTM ride and Ando had a factory Yamaha Lites ride.

There were so many guys that got rides on great teams with good money, at a time when a year or two before that, Australians were never even thought of you know? It was always the French who were developing supercross skills outside of the U.S. and then Australia became the target.

I almost think that Australia as a whole didn’t really take advantage of it and, because it was going that direction and people were looking that way, it was almost like we couldn’t sustain the development of it. We had great riders down there with great talent, but it seemed like the sport in Australia was going through a little bit of a transition period as well, which unfortunately happened at the same time.

The motocross started going to 15-minute motos, that really hurts our riders so much. In the fact that if they do go and race at an international level anywhere else in the world, they have to compete at a level that they’re never used to. Not only are they not used to racing at that level, but now they’re not used to riding the 30 minutes. They were doing the four 15-minute motos the last couple of years and I just personally think that is going in the wrong direction.

And in Super X they did the same thing, breaking up the races and having 3-, 4-, 5-, 7-lap races and I just think that the learning curve just kind of went away. The transition going from Australia to the U.S. was too great, we had a lot of guys come over and fail. It hurt Australia as a whole.

I succeeded, Byrner was doing pretty well and Andrew was doing pretty well. Sure we all had our ups and downs over the years and not everybody succeeded in getting the results that I was getting, but as a country I felt like it all happened too fast and they couldn’t take it on. Now I feel like it’s just starting to sort itself out and that’s unfortunate with what has happened with supercross in Australia – for now anyway.

Hopefully somebody with not only business savvy, but also a passion for the sport that can live and learn from all mistakes can come in – no company is ever perfect. I don’t look at Mike Porra and think that he necessarily failed. I just think that he failed to adapt to motocross and supercross in Australia and worldwide. I think that at first his goals were good, but I felt like they may have been a little unrealistic for our country.

I was always a firm believer that live TV wasn’t a good thing, there’s a reason why AMA Supercross is seen as one of the most famous series in the world. In 2011 and 2012 it’s the first year that we’ve actually had weekends of consecutive live races, it’s actually taken decades to get to that point.

The reason is, as much as we love it and live it, it’s tough to accept sometimes that motocross and supercross is not as big as you’d hope – it’s just not sustainable. In the U.S. we have something like 300 million people, you look at Australia’s population of around 22 million people, you’ve got to be realistic in your goals and set them according to that.

So that would be the only thing I would criticize Super X for, is that I felt that I had some good input from my position as a racer and a business person, and I didn’t feel my voice was ever heard. To see them up and leave is sad, but I can’t say it wasn’t predictable.

Jay Marmont won last year's Monster Energy Super X series. Image: Sport The Library.

Jay Marmont – Defending Australian Supercross Champion and four-time MX Nationals Champion
It’s a shame that the series has finished like it has, because the infrastructure was there and the Super X promoters have done a great job setting up the signage, the proper gates and even the flames that shoot out at the finish when you take the chequered flag.

They really tried to step it up in Australia, but obviously a few things definitely hurt us. From my perspective, one was losing Chad [Reed] because he is a massive draw card, but in saying that we can’t always expect him to come here and lift our series when he has a job to do in America. Also the weather played a huge role, which caused for a couple of bad rounds.

It’s definitely a shame that it ended, but I think that there is room for someone to take over it, because supercross is still a grass roots thing in Australia. A lot of people have accepted it and have learnt to see the difference between supercross and motocross. It’s also important to realise that Australia isn’t America, so we can’t expect it to be AMA SX every weekend.

I think we need to look at maybe different times at the year and different places so we don’t get caught out with weather. They need to do rural areas. I think take the racing more to the fans, where the people are, like music shows and Bathurst – things like that. Try and chase the people a little bit more and make it more about that.

The sport does have a strong history and we have seen a lot of really good riders come from Australia, so I think it has potential, it’s just a matter of finding the right formula to make it work, year in, year out. Whatever happens, we’ll be there to support it and race the best we can.

Kevin Williams was involved in race direction of Super X from the outset. Image: Sport The Library.

Kevin Williams – Owner of Williams Event Management owner, promoters of the MX Nationals
I think Australian Supercross, even though it’s going to be a hard pill to swallow, needs to drop back to the level that it was at when Full Throttle Sports last ran the series. I think the speedway venues and showground style venues are what are affordable for today’s spectators.

It’s lovely to have the big stadiums and big seats, but it needs to be at the level that is affordable for the family to go out and attend and those venues seem to be able to do that.

Speedway venues can generally fit all the trucks and transporters in and with the growth that we’ve seen from motocross, it’s going to be very hard to find an inner-city venue that can park everybody.

So I think that it needs to be a three to five round series and it may leave the opportunity in 2013 or 2014 to have a one-off Australian Open at one of those big venues.

Yarrive Konsky is the man responsible for bringing Ben Townley to Australia. Image: Alex Gobert.

Yarrive Konsky – Carlton Dry Honda team owner/Owner of International Entertainment Group
It’s simple – it needs to be accessible. Mike Porra made a conscious and commercial decision to position Super X where he did. His vision was admirable, but unrealistic and arrogant. His formats were unconventional, sometimes confusing and his timing I personally think was wrong for our sport. That said we will have to race late in 2012 to conclude this year’s season. Porra had good intentions and as a team owner I was reliant on him making it work.

Overall we need good crowds, greater tracks and an entertaining event, which is achievable. Many promoters have proven their worth, achieved respectable results, however there has been this fairytale notion that a country with less than a tenth of America’s population can emulate the numbers/stadiums/live TV they achieve.

Long term I think if the right strategy and timelines are put in place, viable improvements can be achieved. A holistic approach would need to be made with a collective meeting of the minds (industry and teams). I believe MA did what they thought was best, an amazing proposal was put forth by Global Action Sports that could have changed the face of supercross had they achieved their goals and objectives, plus listened to the industry and teams more, as well as Chad, who tried to advise where he felt was necessary.

MA was acting on what the industry and riders wanted and I have no doubts that GAS took our sport to new consumers, the only problem is, it took away the accessibility for some of the existing ones. Super X may be dead, but SUPERCROSS has so much. We need to remember the teams, riders and industry make up supercross.

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BondyMX BondyMX

iMoto Guest

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17-02-2012 at 12:48:29 PM

YES chad reed for president!!
Ashleymx Ashleymx

iMoto Guest

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17-02-2012 at 01:24:18 PM

Please no Speedway venues!! The space is way to big to fill so the track is always too far away for most of the spectator areas and there's nothing worse that looking through wire mesh fence at a Supercross. If it had to be done bring in temp seating to the infield or remove the stupid mesh. These are issues that make staying home and watching it on TV much more attractive.
Paddles Paddles

iMoto Guest

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17-02-2012 at 01:29:40 PM

All good comments from these guys, but the most relevant one is that SX needs to head back to smaller and cheaper venues. The promoters need to be more realistic about just how small the fan base really is given Australia's population of only 22M. Events need to be of similar formats to AMA to allow guys a better transition to other events around the world and juniors should still race on the same tracks as the seniors.
Jimbob Jimbob

iMoto Guest

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17-02-2012 at 02:20:56 PM

Paging Mr David Ellis. I am sure the green claw can come up with a solution.
AG23 AG23

Posts: 2240

Joined: Feb '09

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17-02-2012 at 02:27:21 PM

Two events that I really liked last year were Maitland and Ipswich. Good venues, nice atmosphere and tracks were respectable too (just needed more dirt at Maitland I think). Definitely not AMA, but at a level we can all appreciate from Australia. Fingers crossed it can build for the long-term from here.

MotoOnline.com.au finally has signatures! Contact me if you have any troubles with the site.

Macc Macc

iMoto Guest

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17-02-2012 at 02:30:06 PM

Marmont is a great leader for the sport as far as riders go at home. Seems very intelligent, as does Reed. MX riders do have brains afterall
Rogue Rogue

iMoto Guest

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17-02-2012 at 03:07:28 PM

Take it to the people for the people. Promote the hell out of it and make it affordable so families can attend without taking out a second mortgage. Take it right around Australia so the remote mx starved people like in Perth can get a chace to support it too.
A. Smythe A. Smythe

iMoto Guest

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17-02-2012 at 03:09:10 PM

Gobert is right ~ cause the sport was niche and appreciated at an Australian level in the 90's....Konsky is right when saying we aren't the USA population wise...we just aren't. Marmont was right...about the flames...gotta have the flames...Williams is right...cause there was more people out to watch Ashkenazi in 1993 at Parramatta Speedway than there was at ANY Super X round....and Chad...well...he's living proof that something rad can come out of Newcastle. I make fun of it all...but seriously...fix the sport. Otherwise it's SBS Croquet.
AG23 AG23

Posts: 2240

Joined: Feb '09

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17-02-2012 at 03:13:18 PM

A. Smythe wrote:

Gobert is right ~ cause the sport was niche and appreciated at an Australian level in the 90's....Konsky is right when saying we aren't the USA population wise...we just aren't. Marmont was right...about the flames...gotta have the flames...Williams is right...cause there was more people out to watch Ashkenazi in 1993 at Parramatta Speedway than there was at ANY Super X round....and Chad...well...he's living proof that something rad can come out of Newcastle. I make fun of it all...but seriously...fix the sport. Otherwise it's SBS Croquet.

If you could Like something on here then I would Like that post lol.

MotoOnline.com.au finally has signatures! Contact me if you have any troubles with the site.

RiderMum RiderMum

iMoto Guest

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17-02-2012 at 03:18:44 PM

As a motocross parent, I believe the majority of the fans are also involved in the sport in one way or another (parent or rider etc). I totally agree that the sport needs to be more accessible (let us watch practice not just the races). More affordable (sitting on the grass or your own chair is half the fun). Greater access to the pit areas (the kids WANT to see & talk to their idols). Like Jay said; they need to do more rural areas. Dubbo had a Supercross back in 2008 that drew nearly 9,000 threw the gate. The kids got to ride a smaller track during the day & the 'big boys' raced under lights. It was a great day/night. AUSTRALIA NEEDS A SUPERCROSS EVENT...
A. Smythe A. Smythe

iMoto Guest

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17-02-2012 at 03:54:47 PM

Well make a like button! ...maybe your blue-haired bro can make another comeback...how about...Alex vs Aaron vs Anthony motos??? ....and Ando can race a Woody's Motorcycles prepped CR80...now that would be entertainment. Everyone loves a WMW. Otherwise it's SBS croquet....like i said...anyways....
tony clasener tony clasener

iMoto Guest

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17-02-2012 at 04:43:45 PM

guys this is a no brainer really. you hold a super x at the end of the winter and expect not to have wet rounds? start the super x in feb and run till april??? start the mx in june?? no need to go so big with the venues? show grounds, speedways, sporting grounds... surly your better off to get 3000 people to a speedway and pay $10,000 for the venue than get 3500 people to a venue that cost you $50,000. go back to basics and make this work, really australia is to blame, not chad reed, not Mp not wem, the support from the people of australia wasnt there....
social sinner social sinner

iMoto Guest

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17-02-2012 at 04:49:14 PM

all i have to say is thanks gobert and Motoonline for providing this info FREE. if only the Ausstralian mags did such a good job giving fans real insight for the sport. Cheers! keep it up
A. Smythe A. Smythe

iMoto Guest

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17-02-2012 at 05:30:54 PM

Tony...don't blame El Ninå for dismal crowds. What does Kevin Williams wait til it stops raining to run MX Nationals??...NO! Come on mate...get with it!!! Real riders will ride in the rain and win. Conditions mean crud. Take Jake Emanuelli for example. Won his heat beautifully during a hail storm at Melbourne's Super X 2011...Why? the kid trained in the mud to make it happen. Quit blaming the effin weather. It's not the rain...we just aren't the USA...we don't have the population...nor do we have the coverage. Chad Reed ranks in BRW's 'Young Rich'...yet does the Australian public care? NO! Do they really know about Chad? NO! I'm just being honest....but maybe they should. If mainstream TV pricks it's ears to an exciting...edge of your seat sport...then Supercross will succeed in AU. Until then....forget it. Who are we kidding??? Noone reads the newspaper where Super X was advertised mostly....they watch stupid TV....so until it's advertised all over TV like a monster truck show...noone will know it's happening. Let's be realistic. Lets see if superstar Yarrive can save it with his fantastic FTS....cause silly AU is putting their money on him. We all need a Messiah yeh??
Ben Ben

iMoto Guest

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17-02-2012 at 06:23:56 PM

good call
sx fan sx fan

iMoto Guest

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17-02-2012 at 07:45:17 PM

I also believe the advertising wasnt there, i attended 2 rnds and walked down the main streets etc and didnt see 1 poster or sign any where. There is always cheap advertising, such as in the area where the race is going to be advertise in the local schools newsletters etc get the kids excited about something coming to their town and they persuade mum/ dad /family to attend and wow a lot more fans can be made this way as it is unless u race or know a racer u dont have a clue whats happpening with this sport. most school newsletters cost $10-$15 to do a full page advert.
tony clasener tony clasener

iMoto Guest

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17-02-2012 at 08:57:24 PM

smythe. i think you miss the whole reason there is no super x... the fans didnt turn up, australia is not behind sx enough to go and sit in the rain week in week out and watch the events, its not rocket science. yes real riders ride in any conditions, but the riders are not paying the bills, the spectators are, so think about it from a buisness point of view, ive flown all over aus to watch most of the sx, but as a promoter of arena x in tas i know what the fans are going to want to sit through and watch, trust me its not sitting in the rain. i also flew to broadford last year to watch mx, when it rained all the spectators left. williams is not going to continue to put up so much money to fund somthing that is not going to work in these conditions would you? yarrive is also a good promoter and can make things happen, things just need to be thought of a little better.
Dedicated sx fan Dedicated sx fan

iMoto Guest

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17-02-2012 at 10:36:01 PM

Interesting read, first of all I think the one and only notable aspect about super X has been the riders and teams. But im not here to winge and complain about everything that caused super x to end, because what's done is done. I will agree the organizers went in the right direction last year to be more realistic and get smaller venues, but i don't think that was enough. Personally I think MA and all state motorcycle affiliations need to start with the absolute basics in supercross (clubs dedicated to supercross and motocross clubs with enough land area to build a supercross track as well). then and only then can you start building up from there (State supercross series events) and eventually an Australian Supercross Championship (start of by racing at the best tracks around Australia like the mx nationals are done). I know this is a very slow approach but in time popularity, sponsors and proffesionalism will all come through the basics of any sport. I will be first to admit I have no marketing or business experience as this is only my two cents worth, just my personal opinion, looking forward to hearing other peoples opinion on this matter.
Peters Peters

iMoto Guest

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17-02-2012 at 11:17:14 PM

Just keep Konsky the F#%* out of it and we might be OK...
Michael Dwerryhouse Michael Dwerryhouse

iMoto Guest

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18-02-2012 at 08:52:25 AM

I disagree with rural supercross venues, yes supercross needs to be taken to the people, and the people are around major cities. And that includes the set up of the track, spectators need to be close to the action, which Yarrive has achieved well in the past with Speedway venues. What may be crucial for guaranteed bums on seats will be securing big name international riders. Lets try to get the Windhams, Villopotos, Metcalfe's, Dungey's etc over here at the end of their motocross season as a warm up for the start of the AMA supercross. The race formats will also need to change to full 20 laps, none of this sprint format 7 lap races, we need to be in line with what the rest of the world is doing. Maybe it could incorporate a professional freestyle competition with, again some big name riders. Have a look at how well the Nitro Circus and Crusty Demons shows do, why can't supercross utilise that kind of exposure as well?
LPland LPland

iMoto Guest

Quote

18-02-2012 at 09:57:29 AM

Anyone planning to run some SX events call me at Diverse Industries Australia. Hope I can help with experience I've had in running large events . . . . ? Remember GAS did it for the $$$, not for the love of the sport. Hopefully someone who does it for the love of SX is rewarded with some $$$
MotoMouthKam MotoMouthKam

Posts: 1

Joined: May '10

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18-02-2012 at 12:43:30 PM

I for one agree with AG, from the inide, the last two rounds were the best for crowds and atmosphere. I am not a big fan of speedway tracks as the high fence etc gives it a bit of a Mad Max underground feel. There has to be a bunch of good local soccer and football grounds that will allow the crowd to get close enough and also keep the overhead down for the promoter, as a flow on keepin the all important ticket prices at key price points to keep it affordable for a family night out. The aussie motorsport market is incredibly tough with v8's really owning the greater majority, the remainder is (in my opinoin) still open for opitons. The racing is one thing, but the nights entertainment is just as important. The AMA is the benchmark in putiing on a show with the racing as highlight, kids and parents need to entertained and leave with a sense of value and a some sort of emotional attachment to what they just spent their hard earned $$ and Saturday night witnessing. Add to this the raft of variables to get right and the promoter who has the heart, feel and sense for the sport will be the one to own a piece of the australian motorsport landscape that will endure and eventually be profitable.

Greeny Greeny

iMoto Guest

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20-02-2012 at 10:31:08 AM

The best supercross for years was at Avalon speedway. Yarrive ran it. Bring that style back. It was a real track with proper formats
ab ab

iMoto Guest

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20-02-2012 at 08:42:43 PM

konsky should never of had it taken off him, you can see he was a rider doing it for the sport, he probaly made money and so he should. i remember cleaning up dapto supercross track with him after all the rain , no one sees that shit part of the job. anyway the writtings been on the wall for super x for past 2 years, dear tickets, shit formatts , dear entry fees , no prize money no support classes and worst of all as a rider not being able to look at the track until race day or kev would yell and scream and threaten to send you home, what a joke, how could they do ity right in the 90s and get it wrong in 2010, 11, couldnt organise a piss up in a pub. thank god there gone
firestormjosh firestormjosh

iMoto Guest

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23-02-2012 at 03:43:43 PM

It would be nice to hold the supercross at the start of the year, rather than the end. But there's a few contributing factors why (i think) they dont... 1. international riders - holding SX at the beginning of the year impedes with international SX seasons so we wouldn't have the option of bringing international riders out to help boost ticket sales. 2. local sporting grounds - this really only affects ovals... but holding sx early in the year could impede on local cricket seasons more so than in october november (although some leagues start in sept.) and coming into feb & march you would get local footy (rugby and aussie rules) starting to use the grounds too. 3. the heat! - riders (and spectators) would be dropping like flies with the late summer heat... especially in some of the rural areas that aren't near the coast. and from my experience local sports grounds dont have a lot of shaded areas.
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